Starting Point
$84K monthly revenue, 3,376 order items, 32.39% ACoS
What We Changed
Compliance cleanup, value-first listing copies, intent-based PPC, routine mapping
Results
$248K monthly revenue, 10,542 order items, 28.46% ACoS
Services Used
Compliance SEO, Creative Design, PPC Management, Storefront Engineering
Growth Curve
Visualizing performance delta over time
Visual Evidence
Verified dashboard snapshots showing actual performance data from the management period.
01. The ContextThe Situation
Supplements face high intent mapping issues and intense compliance risks. This brand was losing conversion due to buried specs and over-claiming language.
02. AnalysisThe Diagnosis
Compliance risks (prohibited disease/treatment claims)
Key decision data (form, serving, flavor) was buried
High bounce rates from generic vitamin/supplement traffic
Review friction (capsule size and taste variants)
Mixed formulations under inconsistent parent themes
03. StrategyThe Plan
Compliance & Positioning
- Rebuild listing language around 'supports' framing
- Remove treatment/disease wording to avoid suppression
- Align claims across images and A+ content
Listing Structure
- Front-load ingredient strength and form
- Add clarity on dietary/allergen callouts
- Focus copy on keyword-driven on-page language
PPC Scaling
- Implement tiered PPC system (exact/discovery)
- Launch brand defense to protect market share
- Structure storefront by goal and use-case
04. Work DoneThe Execution
PPC Restructure
Restructured 20+ campaigns into tiered budgets for exact winners and controlled discovery. Weekly harvesting rhythm moved converters to exact while adding negatives. Result: ACoS improved as volume tripled.
Creative Stack Changes
Redesigned hero sequence for 3-second comprehension: ingredient form, count, and key benefit. A+ modules focused on education and 'how to fit into routine'. Result: CTR improved by 104%.
Listing Copy Strategy
Rewrote titles for policy-safe SEO and added FAQ sections to resolve flavor/capsule size questions. Front-loaded ingredient strength to win the click early. Result: ROI stabilized.
Want a scale like this?
We've mastered the growth framework for Amazon sellers. Let's discuss how we can apply it to your brand.