Starting Point
$141,619 monthly revenue, 4,234 order items, 43.10% ACoS
What We Changed
Compliance hardening, Attribute repair, SEO alignment, PPC control
Results
$307,165 monthly revenue, 8,920 order items, 27.16% ACoS
Services Used
Compliance SEO, Catalog Repair, PPC Recovery, Storefront Layout
Growth Curve
Visualizing performance delta over time
Visual Evidence
Verified dashboard snapshots showing actual performance data from the management period.
01. The ContextThe Situation
High-risk claim language was triggering suppressions, while incorrect browse node placement and a lack of attribute hygiene (missing forms/net content) led to ACoS spikes for this treatment-cream brand.
02. AnalysisThe Diagnosis
High-risk claim language (heal/treat/cure) triggering suppressions
Product type and category mismatch (cream vs serum)
Missing attribute hygiene (item_form, skin_type, active_ingredients)
Variation mistakes leading to wrong-option landings
PPC drift without strict negative keyword harvesting
Keyword-to-listing mismatch for high-intent terms
03. StrategyThe Plan
Compliance & Catalog Repair
- Remove medical claims from all copy and images
- Correct browse nodes and attribute fields
- Fix parent/child variation themes
SEO & Creative Trust
- Build intent-bucketed keyword map
- Reorder image stack for clarification (usage/size)
- Restructure A+ for trust and ingredient clarity
PPC Recovery Controls
- Isolate high-intent exact match winners
- Weekly negative harvesting rhythm
- Rebalance budgets towards converting targets
04. Work DoneThe Execution
PPC Restructure
Separated campaigns by intent and implemented strict weekly search-term harvesting. Blocked 'mixed-intent' traffic that was inflating ACoS and scaled budget behind proven converting targets. Result: Efficiency improved by 15.94 points.
Creative Stack Changes
Shifted messaging to 'appearance support' and clarified usage/size visuals. Reorganized storefront into solution-based pathways to route shoppers to the best-converting variants. Result: Returns stabilized.
Listing Copy Strategy
Rebuilt the keyword map by symptom and use-case buckets. Normalized attributes to ensure stable organic indexing and category stability. Result: 117% revenue growth.
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