Starting Point
$774 avg daily sales, 11 order items/day, 23.5% ACoS
What We Changed
Macro creative stack, Showroom storefront, Size/Fit guidance, Trust-stack SEO
Results
$2,602 avg daily sales, 35 order items/day, 18.2% ACoS
Services Used
Creative Stack, Storefront Engineering, Variation Fixes, PPC Mastery
Growth Curve
Visualizing performance delta over time
Visual Evidence
Verified dashboard snapshots showing actual performance data from the management period.
01. The ContextThe Situation
High-ticket jewelry shoppers faced a 'trust gap' due to low-detail creative and confusing variation structures (metal/size/length), causing hesitation and return loops.
02. AnalysisThe Diagnosis
High price trust gap (authenticity/clasp/returns)
'Solid vs Plated' confusion in attributes
Sizing-driven returns (missing scale visuals)
Creative stack lacked premium macro detail
Parent/child friction creating indexing inconsistencies
PPC waste on generic 'plated' intent traffic
03. StrategyThe Plan
Trust & Asset Rebuild
- Create macro-detail 'trust stack' images
- Develop sizing guide visuals and measurement overlays
- Rebuild parent/child variation logic
Showroom Engineering
- Reorganize storefront by Style, Occasion, and Type
- Optimize collection pages for search intent
- Add trust cues (care guides, return assurance)
PPC Intent Scaling
- Isolate high-intent 'solid gold' queries
- Block bargain/plated traffic with negatives
- Time promotional pushes for gifting peaks
04. Work DoneThe Execution
PPC Restructure
Rebuilt PPC around intent: Branded, High-intent non-branded, and Category defensive. Weekly harvesting blocked 'plated' traffic that was draining budget. Result: Daily velocity tripled.
Creative Stack Changes
Redesigned image stack with macro close-ups, width overlays, and packaging proof to bridge the trust gap. A+ modules focused on craftsmanship and return safety. Result: CTR and CVR both spiked.
Listing Copy Strategy
Corrected metal type, size fields, and chain length attributes to stabilize indexing and navigation. Rebuilt SEO around gifting and style-specific intent. Result: 236% increase in daily sales.
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